The first objective was to create a suitable identity for the business. The owners wished to project a quality image indicating their professional ability and acumen. They also required the inclusion of the image of a turtle. The principal typeface (TRAJAN), linked to the turtle image, reflects quality, whilst the exaggerated f in the word Tenerife underlines the fluidity of the ocean and its importance to the business.
Click on the Ocean Odyssey logotype - it links to their web site
This client required a web site for a new SCUBA dive business they were setting up in Tenerife.
It was important to have easy navigation and, if possible, no scrolling of information on the pages.